Proposed gateway signs for the City of Welland shown at council this past Tuesday.

Keeping the brand consistent

Stay true to the brand that is Welland, that’s what the city needs to do when it comes to signage, say both the city’s CAO and its graphics co-ordinator.“Over the last year and a half we have spent a lot of time and attention on rebranding initiatives to redefine Welland,” said chief administrative officer Gary Long.